Overview of the Developmental Trajectory
Audience Analysis
The audience response to the development of this Digital Artefact over the past few months has been extremely positive, with pretty consistent high view counts and positive interactions via TikToks comment section. Viewers often commented on their excitement of our own Interactive Visual Novel ‘Olive in Love’, that was used as the continuous example, or interest in the behind-the-scenes development and how that influenced their own works.
Social Utility
“My project will be relevant to my intended audience because it provides a not often seen side of video game development that might encourage others to pursue any interest of their own.”
The above statement is the original Utility taken from this project’s Pitch. Throughout the development of this Digital Artefact, this statement has remained the core goal behind any and all created content. The majority of the TikToks created provided transparency and intrigue into the behind the scenes creation of our Interactive Visual Novel. This was done in the hopes that the audience would find this motivating for their own projects, or at the least educational.
Learning Moments
Throughout this development I not only learnt how to create an Interactive Visual Novel as part of a professional team, but also how to manage a promotional social media and engage with potential online audiences. I also learnt that maintaining a project for a long period of time required constant commitment in order to keep up with audience engagement.
Project Iteration
This project has grown a lot since its beginning. It has managed to garner a relatively strong audience, and has room for continued growth in the future. The core idea for the project didn’t change much throughout its creation, however over time we gained an idea of what accumulated a higher response from the audience and adjusted accordingly.
The Medium is the Message & Framing
The medium of creating TikToks shows that the Digital Artefact is primarily focused on audience engagement, particularly with its younger majority of users. TikTok is home to a lot of up-and-coming artists and projects, which makes it the prime platform to encourage engagement with like-minded people. Viewing this through an industrial frame however, shows that there is also a desire to promote a product alongside its educational intention. By using the focused ‘Olive in Love’ as the example in the TikToks on how to create an Interactive Visual Novel, it creates interest from the audience in our project as well as their own.
Conclusion
This TikTok account will continue to be updated in the future as it has proven to be a success in both our original intended goal, as well as a tool to help us in the creation of our own projects.
To keep updated, follow @chromacatstudios on TikTok
Lusuey 