“The algorithm used to control, coordinate, and optimize urban traffic.”
Shen, 2012
Through the studying of this module on Algorithmic Control, it has become clear just how readily available our data is. In this blog post I will be discussing how companies use this data in order to target users and curate their feed to their interests, and the dangers this creates with future online security in concepts such as Web 3.0.
Predictive Analytics
Predictive analytics is utilised by the collection of data across user based platforms in order to optimise your personal feed in order to promote and regulate the data that is most suited to you. This often includes marketing and sponsoring by third-party companies that have been statistically linked to your interests based on your online interactions.
Web 3.0
“Web 3.0 is the third generation of internet services for websites and applications that will focus on using a machine-based understanding of data to provide a data-driven and Semantic Web. The ultimate goal of Web 3.0 is to create more intelligent, connected and open websites.”
Gillis, 2019
While Web 3.0 is promoted as having increased data security, scalability and privacy, there have been concerns around the opportunity for large amounts of data collection. There are also larger environmental implications involved with the potential production of this iteration, as the idea is largely centred around the use of blockchain technology as well as cryptocurrency.
References
Gillis, Alexander S. “What is Web 3.0? A definition by WhatIs.com.” TechTarget, 2019, https://www.techtarget.com/whatis/definition/Web-30. Accessed 29 May 2022.Shen, Dong, and
Songhang Chen. “Control Algorithm.” ScienceDirect, 2012, https://www.sciencedirect.com/topics/computer-science/control-algorithm.
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